Saatchi & Saatchi

3d Lead

Tide – #Staingate (2017)
The Mill LA – 3d Lead

We were tasked to bring an exact replica of the Superbowl LI game at NRG Stadium to life for this Tide commercial due to run during the broadcast. This was a project that relied heavily on coordination between 2d and 3d and I was fortunate enough to have been on a team ready and skilled enough to deal with the frankly insane 8 day turnaround.  We built a fully CG stadium from scratch including everything you would expect to see in a Superbowl game from the stadium, the crowd, coaches, the Fox broadcast set, you name it, it was built in the name of making the commercial as authentic as it could possibly be.  We were fortunate enough to have been featured in AdAge as well as plenty of broadcast news exposure on the night of the game.
Ad Age ; Anatomy of an Ad: Moment of Truth for Tide’s Stain

Ad Age ; The Big Spill: How Tide Pulled Off its Super Bowl Surprise

Creativity Online ; Editors Pick

Responsibilities

  • CG Supervision
  • Motion Capture Supervision
  • Asset Supervision
  • Motion Editing and Animation
  • Crowd Development & Layout
  • Shading & Look Development
  • Pipeline development