Goodby Silverstein & Partners

Pepsi Black – Paint It Black
The Mill LA – 3d Lead

A highly stylised collaboration with The Mill design team for this very slick Superbowl 2020 spot featuring H.E.R and Missy Elliot.  We captured choreography on set using a sensor based motion capture suit freeing us from shooting on a stage. This meant we were able to get data that was captured in the moment rather than long after the shoot. Then the team worked closely with the designers to help bring 2 distinct worlds to life with crowds.

TheDrum.com has a great article on this spot here

AdAge also ran a couple of stories about the spot here and here

Pepsi – Glow Up
The Mill LA – 3d Lead

This was a fun project for Pepsi, the second spot in the campaign featuring a CG world that slowly reveals itself to be a stadium  packed with people and one very talented body popper.  Working closely with the agency and the 2d Lead, the team built a fantasy CG environment that would then transition into a fully CG stadium with CG crowd.

Article on TheDrum.com about Pepsi’s new campaign